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The New York Times reports today that Charter Communications has started a business relationship with a company called NebuAd.
According to the deal, Charter will start recording the activity of their customers by logging every website that every customer visits and then they will sell this information to NebuAd. The information will be used by NebuAd to target advertisements to specific demographics. (This is very similar to the business model employed by News Corp's MySpace and Google's Gmail.)
The Times writes that:
Charter started sending letters out to several hundred thousand customers in four markets: Fort Worth, Tex.; San Luis Obispo, Calif.; Oxford, Mass.; and Newtown, Conn. (The letters were first reported by DSLreports.com.)
Charter said it will start testing the system within 30 days and will make a decision whether to roll it out to its 2.8 million Internet customers a few months after that.
We should find out soon whether or not the St. Louis based Charter will be monitoring activity in the Metro-East where the majority of broadband internet connections are supplied by the company.
If reports are true and NebuAds is paying $2-3 per Charter customer for this information then it is probably only a matter of time before our websurfing habits start generating additional income for the communications conglomerate.
The full New York Times article can be found here.
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